Hard Rock Hotel & Casino Las Vegas is rising on the Strip where The Mirage once stood, replacing the resort's famous volcano with a full-scale, guitar-shaped hotel tower unlike anything else in Las Vegas.
Tucked inside the stylish Sahara Las Vegas, Maroon brings a bold, modern energy to the Las Vegas dining scene with a vibrant atmosphere and globally inspired flavors designed for sharing and celebrating. Blending upscale dining with the lively spirit of the Strip, the restaurant pairs rich design details, warm lighting, and an elevated social vibe that feels both intimate and exciting from the moment you arrive.
Suit up for an adrenaline-packed adventure at Zero Latency VR, where immersive virtual reality takes gaming to a whole new level. Team up with friends, gear up with free-roam VR technology, and battle zombies, robots, or futuristic enemies in thrilling interactive worlds that feel incredibly real.
Art comes alive at Arte Museum Las Vegas, blending cutting-edge technology with breathtaking visual storytelling. From floor-to-ceiling projections and interactive exhibits to mesmerizing soundscapes and scent-infused environments, every gallery is designed to transport you into surreal, dreamlike landscapes inspired by nature and art.
Nothing is quite what it seems at Omega Mart, located inside the immersive playground of AREA15. What looks like an ordinary grocery store quickly unravels into a mind-bending adventure filled with hidden portals, surreal art, and unexpected storylines waiting to be discovered.
Opening on July 3rd, hop, scoop, and jump into a playful, sugar-coated wonderland at Museum of Ice Cream Las Vegas, where imagination and indulgence come together in the most colorful way. Immerse yourself in the interactive rooms, unlimited ice cream tastings, and the famous sprinkle pool.
Get ready to blast off into another dimension at Interstellar Arc — a high-energy immersive experience packed with neon worlds, interactive tech, and sci-fi vibes that feel straight out of a movie. Foxes, future, and fun is guaranteed with every departure.
The Vanderpump Hotel has officially opened its doors as of May 2026, bringing a bold new layer of boutique luxury to the center of the Las Vegas Strip. Located on the site of the iconic Cromwell, this reimagined property marks a collaboration with restaurateur and designer Lisa Vanderpump, transforming the space into an elevated, design-forward hotel experience that blends glamour, whimsy, and modern indulgence. As one of the Strip’s most anticipated rebrands, the property introduces a fresh take on intimate luxury in a city known for scale.
Las Vegas’ most chilling new immersive experience, Universal Horror Unleashed, is where your favorite nightmares come to life. Get ready to get scared, chased, and wowed by the elaborate sets, costumes, and performers.
Work your way up the leaderboard through the gritty, action-packed world of The John Wick Experience at AREA15. Complete missions, uncover hidden clues, and test your instincts against fellow fans and interactive performers alike.
